Bridging the gap between brick and mortar retailers and the e-commerce space

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The e-commerce space is exponentially growing in Southeast Asia and the opportunities that spring from this reality seem to impact not only big players but offline businesses and retail shops that want to access the digital space as soon as possible.

Though it may seem the economic landscape in Asia is strongly dominated at this moment by China, we must not overlook the Southeast Asian countries which already have a large number of customers who frequently shop online, especially from mobile devices.

According to some opinions, the next e-commerce gold rush is in Southeast Asia and major international players are already working hard to establish a permanent position and dominate the ASEAN region.

If the e-commerce landscape in China is dominated by Alibaba and Tencent’s WeChat, we cannot say the same thing about Southeast Asia.

The countries from the ASEAN space have not yet been conquered by the big e-commerce players and still allow many opportunities for those that want to make their presence felt in the online.

Why is it important for a business to be online these days?

This is a question many offline businesses raise and the answer is easy to find: everybody is online.

So, if you look to build your brand’s image and increase your revenues, it is important to have a working website and even a strong social media presence.

But, let’s get to the point and talk a bit about the main reasons your business really needs an online presence:

1. You can reach a higher number of customers in the digital world

Nowadays, all people go online before making a purchase.

They may look for more information on certain products or services, they may look for a specific company (maybe yours?) or they may be simply surfing for the purpose of leisure.

It doesn’t really matter. What you need to remember is that everybody is online, including your competition, and you should be there too.

And if Google is your customers’ best friend, it should be yours too.

2. Your website is an effective online platform that supports all your products and services

For every Internet business, a professional looking website is similar to a business card.

It is the place where your brand needs to rise and shine, the place where you can showcase your products and services, your best offers and the testimonials received from clients.

An online presence is mandatory today and it’s the image of your brand. And it’s so easy for your clients to reach your offer in just a few clicks, even outside the business hours.

At the same time, it is well known that many customers who want to purchase some products in a brick and mortar shop go first online to check the location or the entire offer.

3. Connect your website offering to an active social media presence

It is great to have your products or services clearly showcased on your website.

However, to build your brand you need to maintain a close relationship with your customers by regularly updating your website content with new products, offers and articles/opinions related to the industry.

At the same time, it is important to have your own voice on social media so that people can relate to you and your products.

After all, each company is made of people who are there for other people.

4. Marketing your business is more effective in the digital space

Many online businesses take advantage by the numerous opportunities offered by search engines and social media platforms to promote their products.

At the same time, promoting your services online is a cost-effective solution if we compare with traditional marketing tools.

By the click of a button, you reach thousands of people and you have total control over your brand’s reputation.

All the same, keeping an online presence means to have an ongoing dialogue with your clients, who can range from normal customers to partners and competitors.

As you can see, there are no limits to the benefits you can enjoy by establishing a good online presence and it could prove to be one of the best investments that could really push your business forward.

 

BigDomain solutions, a fast-track way to the digital world

So, let’s say you are a retailer, a merchant or a supplier of different commercial goods and you understand that the online space is the following step for your company.

How do you kick-start your business into the digital sphere? Where do you begin?

If you still try to figure out a way to make the shift from brick and mortar to online in as few steps as possible, BigDomain could be the solution for all your e-commerce needs.

BigDomain is the one-stop location for every offline business that is looking to access the digital space. In a single visit, clients can choose the domain name of their e-commerce site, select a hosting option and choose the right visual look for their online store.

BigDomain offers the possibility to build a reliable SEO-friendly website that contains all the necessary tools for retailers that look to access the online world at a competitive price. And in the end, this is all that really matters for every entrepreneur who wants to reach new customers and increase revenues.

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